1. Thou shalt think mobile first

2. Thou shalt love thy integration

3. Thou shalt embrace native-functionality

4. Thou shalt know thy users' location

5. Thou shalt be context-specific

6. Thou shalt measure everything

7. Thou shalt think beyond phones

8. Thou shalt honour thy users' bandwidth

9. Thou shalt not covet thy neighbours' apps

10. Thou shalt be seamless across devices

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About the author

Mike is a strategic planner doing social and mobile plannery things at an agency in London. In his spare time he likes to play around with the internet and make stuff. You can see some of his other projects here.

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